Mission & Approach

Mission Statement:

To create a vital, inviting downtown district in Lewiston which promotes quality business, cultural, and community growth.

Vision Statement:

Downtown Lewiston is the heart of our community, a bustling mixed-use district rich in culture and art, to which locals and visitors alike are drawn for unique shopping, dining, and recreational activities. Downtown is a place where small businesses thrive, local history is honored, and the community gathers together.

The Main Street Approach:

Beautiful Downtown Lewiston has adopted the principles of the Main Street™ program, due to its 30 year history of proven success across the United States. The comprehensive four point approach emphasizes:


Organization involves getting all stakeholders to work toward common goals. Proper financial and human resources need to be identified. The basic framework entails assembling a governing board and standing committees. This volunteer-driven design also needs coordination and support from a paid director. The outlined structure promotes cooperation and consensus building, thus providing stability to build and maintain a long-term effort.


Promotion creates excitement downtown. Special events, marketing, advertising and retail promotions all aid in showcasing the district’s authenticity and work toward creating a brand for downtown. In addition, the promotions create consumer confidence in the district, resulting in increased commercial activity and investment in the area.


Design enhances the attractiveness of the business district by capitalizing on its assets. Enhancing appearance, developing maintenance and design management practices, encouraging historic building rehabilitation, incorporating long-term planning are the cornerstones of this piece. Creating an inviting atmosphere where consumers gravitate to shop, work, play and live. Design improvements result in a reinvestment of public and private dollars to downtown.

Economic Vitality

Economic restructuring involves analyzing current market forces to develop long-term solutions. Retaining businesses, recruiting new businesses, and sharpening the competitiveness of downtown merchants are examples of economic restructuring. Converting unused commercial space into economically productive property heightens the profitability of the district.